Alright folks, here's your vocabulary for the day: evergreen content. You may have seen this term floating around while watching SEO tips and tricks. Maybe you saw it while researching how to write a blog. Or maybe you saw it on my Instagram...who knows? Let me share with you what I know about evergreen content, and share the mistake that I made with my first client ever--oops.
What is Evergreen Content? Evergreen content is information that is consistently in high demand. What do we mean by that? Well, some information is only important because it is new. For example, the Kardashian's latest drama. You can read the article on People, but within a week, that drama has worn out and we're already on to the next story. This type of content is called incidental, timely, reactional, or promotional. Evergreen content is just the opposite. It is content that people are always interested in. It is usually content that is informational or provides help to the reader beyond knee-jerk curiosity. Instead of having a dramatic increase in views for a day or two, evergreen content will create views/visits that will come in consistently for a long time. What Topics are Considered 'Evergreen'? To answer this question, we need to analyze our audience. What are things our audience cares about? What are things our audience needs more information about? Generally, people always need new ideas for:
So that's a good place to start. From a general category, then pick something that has to do with your business niche. Consider explaining:
Finally, your evergreen content should be related to the top keywords that you are trying to rank for (rank means to get your site higher up on Google). Using a keyword researching tool, look at what other people are searching. Are they asking questions that you can answer? My Big Mistake My first client wanted to increase views on her crafting website. Her website did not have a blog, so that was immediately my first "solve" for her issue. We started the blog, and there were views, but not many. Finally, when I was searching some keywords for her, I came across a search term with high search demand. The term was asking how to use her (somewhat obscure) medium. What. An. Idiot. I cannot believe I had never even thought about it! I called her. I ran to her website. I started writing evergreen How-To articles that pertained to her medium and her methods. Within a week or two, we saw a huge uptick in unique visits to the page. Be Smarter Than Me If you're a business looking to increase search traffic to your website, evergreen articles are a great place to start. And remember, quality over quantity. With Google's new helpful content update, just trying to rank is not going to be enough. If you're feeling overwhelmed by all of this, let's work together on adding evergreen content to your website. I'd love to help you bring in more views by writing some delicious articles.
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Kate PlattI'm a writer, content strategist, and general wordsmith. I like to write personalized, spunky copy that generally follows grammar rules. I have one kid, one cat, and a lovely viking husband. I'm constantly looking forward to 8pm, which is when I get in my bubble bath and play handheld video games. Archives
February 2023
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