Does this sound like something out of The Mazerunner? We're not talking about flesh bags with needles here. Web crawlers are responsible for determining how your website answers specific queries to help your website get found by searchers. All the activity and clicking on the web is called traffic, and there are a lot of types of traffic. When a searcher finds and click on your website from the search results page on Google, it's tracked on your metrics as organic search traffic. An SEO blog, then, is a blog that is written with the express purpose of attracting organic search traffic. Whereas other blogs are written to connect with potential clients or share a personal journey, this blog is more like a content machine that follows "the rules" of SEO. In this way, an SEO blog acts as a tenet of marketing to help your content get found by new potential clients. What ARE the Rules of SEO?I admire your gumption. You're ready to build one of these suckers! Well, awesome. Let's talk about the strategies of how to attract search. But first, a caveat: like all technology, the rules of SEO change over time. What works this year might not work next year, or whenever the next update rolls out. We are at the mercy of Google's team. That being said, here's a few easy and quick ways to start improving your SEO for 2023.
When you have a few keywords to target, write blog posts that will incorporate those keywords. By doing so, you're encouraging the Googlebots to associate your content with those keywords. When someone searches your targeted keywords, your website is more likely to appear in the results. Also, use keyword research to add SEO tags to your each post. There are different methods for doing so depending on which website builder you're using. *Beginner's tip: Keyword no longer means one word. A keyword is now a search query; 3-4 different individual words are still counted as a single "keyword."
The Future of SEO BlogsAs content generators like Jasper and ChatGPT become more accessible, SEO blogs have been a hot topic. Using AI generation to create instant, long-form blog posts seems like a sweet deal. Blogging for SEO is useful, but I worry about the quality of content provided. Here's a few things to keep in mind.
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Let me introduce you to Samin. Samin is a small business owner. She works over 40 hours a week providing a service; she's a diet and lifestyle coach. Her time is torn between balancing her online presence to bring in new clients, and maintaining the clients she already has with weekly contacts and coaching. Samin is a one-woman show. And while she has been extremely proud of her business, which now makes over $5,000 a month, she is quickly burning out with the stress of doing it all her own. Samin contacts me wondering if I can help her manage her web content. She wants a few blog posts to keep interacting with her audience. I think I can do better than that. Here's the scaling business copywriting plan I'd offer Samin. 1. Manage Your Clients with a Weekly Newsletter and BlogSamin is right to think of adding/upgrading a blog. SEO blogging offers a variety of benefits:
What else would I add? Well, how about a newsletter? Old clients and potential clients can be added to the email list. Weekly newsletters can work in tandem with blog posts and social media topics. They serve to touch base with clients. If crafted correctly, each newsletter can prime Samin's clients to interact with her business. It draws eyes and keeps her services at the forefront of their minds each week. 2. Create a Downloadable E-BookA blog and newsletter are great, and that'll definitely take a load off, but there's more we can do to help Samin scale up. Samin is getting stuck in the typical 1:1 ratio of the service business. There is only one of her, and she can only do what one person can do in a workweek. Samin could invest in the creation of an e-book. Why would an e-book be opportune for her? The e-book will serve as a low-ticket purchase. For clients that are just investigating her services, Samin's prices are a tough commitment. These newbies will feel more comfortable buying a self-help product at a low price point. As they read, these potentials will see the value in Samin's coaching. Later down the line, they are more likely to commit to her full coaching package. Creating the e-book requires no emotional effort from Samin, besides the one-time investment. If she houses the e-book on her website, she'll increase profits without an additional tax on her time. Like evergreen content, the e-book will hold valuable information that'll last long-term and create passive income. 3. Create a CourseSamin is ambitious, so hopefully she'll be ready for this last suggestion! When she's ready, Samin could use some time to create a course. Since Samin's service is diet and lifestyle coaching, her course could go two different ways:
Next, Samin'll need to decide the setting of the course:
Both audiences and both styles of courses will be advantageous. Samin needs to decide how she wants to grow. Why would this be advantageous to her? Just like an e-book, a course is a one-time investment. After its creation, the course can be used hundreds of times, and its value will not decrease (see more on scaling service-based businesses through group products). She'll also save herself some time. Instead of working one-on-one, paid courses will allow her to take on more clients without doing more work. She can still deliver a high-quality product. She can still help people. But her reach—and her revenue—have increased.
Samin will go from an overwhelmed business owner to a manager of a self-sustaining business. In a matter of months, she'll boost her brand, draw new eyes to her content, and start seeing more clients buy her high-ticket packages. Way to go, Samin. Way to go, small business owners. Until next time. |
Kate PlattI'm a writer, content strategist, and general wordsmith. I like to write personalized, spunky copy that generally follows grammar rules. I have one kid, one cat, and a lovely viking husband. I'm constantly looking forward to 8pm, which is when I get in my bubble bath and play handheld video games. Archives
February 2023
CategoriesAll Copywriting Tips And Tricks E-books And Courses Freelance Work Ghostwriting Hiring A Copywriter Honest Thoughts Lifestyle And Business New Year Scaling Business SEO Blogging Small Business Love |