You're a small business owner. You've done the tough stuff: you've built a marketable idea, you've worked out issues through beta clients, and you're providing a unique and important product. But small businesses don't grow on their own. How can you grow your small business? Here's why hiring a copywriter is a good next step. What is a Copywriter? As we discussed on last week's blog, a copywriter is a professional writer that focuses on marketing. You're getting what you'd expect when you hire a writer. Each piece will be well-composed, grammatically correct, and follow the style you've set out. But wait! Copywriters are not only amazing writers, but they also know secrets to written organization, presentation, and voice that will keep your readers intrigued. Copywriting is designed to not only inform readers about your product, but also persuade them to buy. In 2023, a good copywriter is also going to know about Search Engine Optimization. Search Engine Optimization is the process by which we modify your content on your website to get "read" by Google's bots that "crawl" the internet. Using principles of SEO will ultimately help your site (and, subsequently, your products and services) get found on a search and up your Google rankings. A good copywriter can work with you to determine specific keywords or phrases to include in the copy, or writing, that you order. What Services Can Benefit a Small Business? This all sounds great, I'm sure you're thinking, but it's all theory. So if I go to hire a copywriter, what would I specifically ask them for? Well, most small businesses could really benefit from a copywriter's help with:
Try it! Oh man, you think, I don't even know where to start with all this! I barely know how to use my website! Fear not. Platt Literature provides a content strategy package that will help you get your website off the ground, including helping with identifying a brand voice, starting an SEO blog with three posts, and a free content calendar to help you take advantage of your online audience. Fill out the contact form and I'll be happy to help you, no matter what experience level you're starting from.
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Kate PlattI'm a writer, content strategist, and general wordsmith. I like to write personalized, spunky copy that generally follows grammar rules. I have one kid, one cat, and a lovely viking husband. I'm constantly looking forward to 8pm, which is when I get in my bubble bath and play handheld video games. Archives
February 2023
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