Many coaches struggle with marketing themselves. That's because, 99% of the time, coaches genuinely love other people and want to help them find happiness. They're motivated by powerful personal experiences that shape their worldview; they want to share, not make a buck. Coaching is a business that actually needs to market personality as a tenet of their business. We come to a hard question: how do you market your own personality authentically? Copywriting is one face of marketing that can handle the nuance of marketing and maintaining your values. Here's some services that are overlooked when it comes to coaching businesses: 1. A blog.Seriously. You need one. And don't just talk about boring stuff on there (i.e. tops tips for...) I hate that! Don't get caught up in the content-making machine and lose out on the great, marketable commodity that is you. Make your blog stand out. If your personality is dropping curse words in every sentence, do that! If you want to tell personal stories, DO! A blog is a comfortable place for clients to screen you and see if you are a good match for them. PLUS! It's a great way to get your SEO and organic search up. 2. An email newsletter. Yep.So many coaches already do this that I doubt I need to say it again, but your email newsletter is a great way to nudge those potential clients toward a purchase. Visualize your perfect client every time you write. Don't forget a great call to action and a link to your content in every email. 3. A better About Me pageCoaches, your About Me page is crucial. Why? Because, again, you are literally selling your personality and your experiences to your clients. I cannot tell you how many times I've gone to a coach's About Me and found information that is outdated, grammatically incorrect, or just plain underwhelming. Consider: your About Me page is not ACTUALLY about you. It's actually the answer to that job interview question, "Tell me a little bit about yourself." Curate information that is specifically designed to help your clients trust and understand you. Make sure you look as professional as possible (include your credentials!)
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Kate PlattI'm a writer, content strategist, and general wordsmith. I like to write personalized, spunky copy that generally follows grammar rules. I have one kid, one cat, and a lovely viking husband. I'm constantly looking forward to 8pm, which is when I get in my bubble bath and play handheld video games. Archives
February 2023
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